Units & Initiatives

Innovation Design Lab

The Innovation Design Lab (IDL) is a collaborative venue for leading edge research and design-driven innovation. A best-in-class facility, the IDL was one of three national finalists in the category of Community Connected Campus Awards of Excellence by the University Economic Development Association. The lab fuels transdisciplinary innovation, research and education to:

  • enhance the innovation capacity and competitiveness of NC’s firms;
  • build regional networks to generate advanced learning opportunities;
  • foster creativity and entrepreneurship on campus and throughout the region;
  • support team-based education that creates innovators and entrepreneurs on the cutting edge of new product development; and
  • build an innovation culture that values creativity, risk-taking and disciplined implementation.

Headquartered at OIED and strengthened through collaborations with NC State University’s College of Design, the IDL creates inventive solutions to multidisciplinary problems through advanced design methods, prototyping and testing. The universities collaborate with industry to provide support and development through the universal language of design for product generation and improvement.

Additionally, the IDL is the setting for university training in the art, technology and business of animation and motion capture for NC’s Film, Gaming and Advanced Learning Technologies industries. ECU is training students who are learning as “actors” in front of the cameras and “producers” behind the camera in capture and post processing. This training provides the students access to industry standard technology giving them an advantage in understanding the use of technology in the creative process, as well as inspiring them to explore entrepreneurial options to bring new businesses to the East.

The Innovation Design Lab’s projects include:

  • Working with Joseph Durst, senior character artist at video game manufacturer Red Storm Entertainment, and military partners to design and produce a re-creation of Fort Bragg’s Special Warfare Memorial Statue— known informally as Bronze Bruce—which was the first Vietnam Memorial in the United States.
  • Consulting with Red Storm Entertainment Managing Director Steve Reid on the structure of gaming and advanced learning technologies in order to build our motion capture resources.
  • Building a community connection with the City of Greenville’s SEED Project and Entrepreneurial Initiative.
  • Conducting electronic publishing and creating graphic content for an IPad project with the School of Dental Medicine.
  • Worked with video game designer ARAVirtual Heroes on their Human Sim/Army Medic project and consulted on the motion capture process by producing captures and post-processing them into correct formats for animation.
  • Collaborating with ECU’s Center for STEM Education to host part of the STEM Girls Summer Program, a one-week intensive educational experience for middle school students to encourage their pursuit of postsecondary education in hopes that they will select Science, Technology, Engineering, and Mathematics (STEM) majors and careers.
  • Creating the graphics for the patent project of a faculty member.
  • Supporting the annual East Coast Games Conference and showcasing ECU’s work in
    advanced learning technologies.




Wayne Godwin, Director
Innovation Design Lab